I'm a little scared!

Now that I am no longer working at the hospital I really want to work on increasing my buisness.  I want to get more things for my studio allow more options.  I have always been a pretty classic photographer and have stuck to it since first doing photography six years ago but while I want to stay true to who I am, I also want people to want to come to me and not get bored.  That is why over the course of this year I will be adding backdrops, props and even more fun to my photography. I need to get the word out without the feeling like I am pressuring people or over doing it (so to speak).  I am thinking I might add a fan page to facebook and possibly twitter.  What do you think, there are so many out there already, will mine get lost?  Will everyone just roll their eyes and one more person selling themselves.  I would love feedback.  Help I am very shy when it comes to showing my work off.  Help guide me!